Consistently exceptional strategic writing

Whether it’s thoughtful UX, engaging content, or conversion-focused ad copy, I combine data-driven strategy with the perfect words to bring your message to life.

Ads created for a campaign highlighting frustration among B2B software purchasers (Case study)

90-second explainer video created for the Quartz Network website and paid placements

Full-scale revamp of the “Gift Card” section of Airbnb’s Help Center

Short-form digital ads created for a broad range of ecommerce clients

Long-form digital brochure for Visions CIO Leadership Summit (Note: This sample is a PDF rather than a webpage.)

3-part email series created for sponsors of the Connect HR Leadership Summit

Social media posts created for Quartz Network’s catalogue of trade shows

6-part email series created for Client Giant, an automated gifting company for busy professionals

One of many new webpages created for Quartz Network’s complete rebrand

About JJ

JJ Tyson is an experienced writer and strategist based in Los Angeles. His experience includes agency, in-house, and freelance work across both B2B and B2C products.

If you’re looking for a versatile, strategically-minded creative, use the contact info below to get in touch.